Turn your world into a playground
You know that thing that happens when you put your AirPods in and turn on the noise canceling and you just lose yourself in a track while you walk down the street and the whole city just kind of comes alive in this magical way that moves to the rhythm of what you’re listening to? We cast the world’s best double dutcher to show what that looks like and set the whole thing to Fallin’ Apart by Young Franco.

#airpodsjump TikTok Challenge
The campaign extended into social, where we partnered with several influencers to create a hashtag challenge that turned every day objects into jump ropes.

It got over 15.5 billion views.