Behind the Mac

Apple has always believed in the power of creativity. So, we created a global platform celebrating a diverse array of people making wonderful things behind the Mac.
An anthem film, short documentaries, and billboards featuring unsung creatives were spread around the globe. Soon, our platform got extensions featuring local creatives in places like Brooklyn, China, India, and Japan.

Cannes Lions
2 Shortlists

D&AD
2 Graphite Pencils

The One Show
1 Bronze, 3 Merits

Webby Awards
1 Nomination

ADC Awards
1 Silver, 2 Merits

Emmy Nominated campaign