LIVE MORE.
75% of people go through life dehydrated. Doing less. With no idea how it feels to be properly hydrated. Because when you feel it... you'll know.

A new global brand campaign for Liquid I.V. with a :60 anthem, new design system and OOH campaign. Liquid I.V is a pioneer in the powdered hydration space but a lot of people still don’t know how to use the product so we launched the campaign in two parts - an OOH campaign that ritualized the use of the product and an accompanying film campaign that extended the idea, showcasing the feeling of extraordinary hydration.