Hello Again

Despite being one of the world’s most iconic brands, the Starbucks experience had grown stale. In 2025, it was time for the company to return to its roots:
A neighborhood coffee house inspired by Italy.
A place for human connection. A place all about premium drinks hand-crafted by baristas.

So we launched during Super Bowl LIX with a rebrand that looks and feels as highly crafted as a Starbucks Cortado. Shooting entirely on 35 mm film, creating an impressionistic collage of baristas at work. Using the moment to signal a new era of Starbucks - formally re-introducing the brand to the world as “The Starbucks Coffee Company.”