The Beats Pill is back and louder than ever!
We teamed up with Desi Banks, Ben Marshall, and Meg Stalter to revive the iconic Pill People and spread the word.
Creatives: Hannah Tutura, Shelby Guller, Dan Berenson, Will Lindberg, Jeremy Wirth
Introducing the world to a world of performance full of joy, inclusivity, and a feeling of weightless freedom. Each piece aims to answer a simple question - how does it feel to perform in HOKA.
“If you don’t embrace color, you’ll die.”
What followed was an incredible journey in color and self-expression as we helped Vans refresh the brand we all loved and we made the iconic heel tab the new logo.
75% of people go through life dehydrated. Doing less.
With no idea how it feels to be properly hydrated. Because when you feel it... you'll know.
Creatives: Mindy Benner, Lucy Lugan, Erin Kaupp, Fede Munichor, Joaco Lynch
This holiday, don’t just wish. Wish for the extraordinary. Directed by Sam Brown.
A modern day fairytale about Sofia and how she found the courage to share her creativity with the world.
Stuff is pretty great. We love stuff. But we weren’t made for stuff.
Introducing a new Expedia brand ethos on the biggest stage with the most charming Scotsman.
No one knows travel better than the footballers on the Mexican National Team.
A short film and love letter to football and Mexico. Directed by Jonatan Lopez.
Turn your world into a playground
You know that thing that happens when you put your AirPods in and turn on the noise canceling and you just lose yourself in a track while you walk down the street and the whole city just kind of comes alive in this magical way that moves to the rhythm of what you’re listening to? We cast the world’s best double dutcher to show what that looks like and set the whole thing to Fallin’ Apart by Young Franco.
#airpodsjump TikTok Challenge
The campaign extended into social, where we partnered with several influencers to create a hashtag challenge that turned every day objects into jump ropes.
It got over 15.5 billion views.
You wouldn’t share this much in real life. So why do it on your phone?
A campaign that makes fun of all the information we unwittingly share every day in order to highlight how Apple puts you in control of your data in order to protect your privacy
A simple, iconic visual that illustrates how iPhone keeps your personal info private.
The most epic snowball fight ever.
To show off the iPhone 11’s incredible camera, we turned an ordinary snowball fight into a Hong Kong-style action movie.
And we did it with no lenses. No additional software. No crazy equipment. Just the phone you have in your pocket.
More to come.
Nujeen Mustafa was born in Syria with Cerebral Palsy.
She had to leave her home with her entire family and travel to Europe as a refugee. But through it all, she never lost her optimism, or her desire to be an astronaut.
There's a huge gap in how music lovers feel about music and how they listen to it. From bluetooth dropouts and tangled cords to laptop listening parties and sharing waxy earbuds, we've learned to settle for some questionable listening methods. "You're Better Than This" is meant to open everyone's eyes to their listening absurdities.
Every time you get fragged in Call of Duty, you see a killcam. Meet Randall Higgins, the man behind that camera. He's seen everything – but even Randall has never seen anything like Advanced Warfare's Havoc DLC.
Inspired by the killcam, every day millions of Call of Duty fans upload their fanmade videos onto the web. We decided to give them a way to receive recognition for their films by introducing Point & Shoot; the world’s first ever game footage film festival. The best Advanced Warfare Havoc moments were recognized and rewarded with legendary status within the CoD community.
To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty.
To launch the Apple Music SONOS partnership, we didn't just want to make an ad, we wanted to test a theory.
Does music change the way we connect at home? We partnered with Killer Mike, Matt Berninger, St. Vincent and 30,000 homes around the world to find out.
Global campaign visually defining SONOS as an immersive way to transform your home music experience.
Global campaign visually defining SONOS as an immersive way to transform your home music experience
To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty. This is the launch film we released days before the game was released.
Designer: Ben Clark
How can we create something new when the whole world is looking at the same things to get "inspired"? We binge watch the same shows, eat the same food, listen to the same music our algorithm tells us we'd like. In 2018, Apple thought it was time for a change.
In order to brief new teams and set the momentum for the season, we created a comprehensive briefing presentation that was to take place inside of a gallery space that included wall to wall poster art, an interactive keynote and a take-away zine recap. We gathered a collection of statistics and quotes about creativity from a wide range of creatives and writers and divided them into chapters to tell the story. We sought to galvanize the troops who would see the work through– the teams, both internally and externally, who would create the work to shape the new creative revolution.
We teased the reveal of Call of Duty: Advanced Warfare with a partnership with Vice. We explored the world of private military corporations to set the gritty context of the next game.
When the new Ghosts: Onslaught arrived, gamers everywhere wanted to escape their responsibilities to explore its awesomeness. So we created a world where they could be CODnapped, play to their heart’s content, and then return as heroes.
Every now and then we collab with some music greats who believe in the brand. One spot emerged from an interview we did with Q-tip, the other from a freshly-home-from-tour Gary Clark Jr, and finally insights from the ultimate music guru, Rick Rubin.
To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty.
When two entertainment juggernauts come together, the results are epic indeed. For his hotly anticipated new album, the Marshall Mathers LP 2, Eminem partnered with Activision and Call of Duty: Ghosts to produce the music video for his single “Survival”. The video integrates footage and iconography from the game as a group of graffiti artists take us on a journey through Detroit, finally ending up where it all started - Eminem's childhood home.
For the release of Carmelo Anthony’s shoe, the M9, Jordan wanted to show the world that Melo isn’t the selfish player he’s made out to be.
"PLAY FOR NY" tells the story of the real Melo and connects him to his fans like never before.
The hub of the campaign was the site experience we created for three documentaries, which told the story of Melo’s Brooklyn roots, how living in NYC has shaped him, and his dedication to bringing an end to the Knicks championship drought.
MELO’s FIELD TRIP
A GPS-driven mobile experience, created in collaboration with Google, that lets fans serendipitously discover the spots in NYC that Melo holds near and dear.
Whenever they are near one of Melo’s favorite spots, fans are served up exclusive content telling the story of why that location was important to Melo. From his favorite comic book shop, deli, playground and watch boutique, we populated Melo’s Field Trip with over 30 unique stories to bring fans into his NY.
XX8 Days of Flight.
One day dedicated to each Air Jordan. The ultimate celebration of the Jumpman legacy and the countdown to the release of the Air Jordan XX8.
Starting with the Air Jordan I on Day 1, we featured exclusive content inspired by the Jordan of the day. Content included collaborations with artists, graphic designers, DJs and hip-hop superstars.
XX8 Days of Flight was headlined by Jordan inspired tracks created specifically for the campaign by DJ Premier, Big Daddy Kane, Bun B, Big K.R.I.T., MC Lyte, Erick Sermon, Jermaine Dupri, Jadakiss, LeiKeli47 and Styles P.
Over 30,000 fan photographs have been uploaded on Instagram with the hashtag #XX8DaysofFlight. Resulting in approximately 1MM likes and comments combined.
Chris Paul is the best point guard in the game. His new shoe, the Jordan CP3.VI, gives him the traction control to cut through everything—through any defense, through LA traffic, and even through Venice Beach. The CP3.VI site experience, with it's sharp angles and quick transitions from scene to scene, was designed to emulate what the shoe brings to Chris Paul's game.
Music video I directed for Miami's rapper Denzel Curry.
My friend Paul started a publishing company it's called The SecondHand Projects. He asked me to do illustrations for his last book.
The book is a look back at rap journalist Luke Fox's work. A book of interviews and in depth album reviews. The texts are roughly 3000 words each. Whens the last time someone was aloud to write 3000 words about music? The book is pocket size the page layout is timeless.
The illustrations I did are one color portraits. I did them in pen. I made one for each story. Twelve in all. I think the illustrations look timeless and compliment the design. I'm very proud of this project. I hope to make more stuff with Paul. I like Paul a lot.
It's a huge honor for Jed Cohen and I to be part of the Creative 100 list.
https://www.adweek.com/creativity/adweeks-creative-100-the-most-inspiring-talents-of-2021/
Advertising is cool but the stuff I do on the side at night is way better.
See more there:
